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Friday, July 5, 2013

Hostess Twinkies--They're Back!

The Twinkie snack cake has been around since 1930. They were produced and distributed by Hostess who filed for bankruptcy in May of 2012. The company was then purchased by Apollo Global Management and Metropoulos & Company who plan to have Twinkies on the shelves in stores by mid July, 2013.

The big question is, will people buy Twinkies? All speculation is that they definitely will. Even though Twinkies are loaded with 37 ingredients, some good and some not so good, Twinkies seem to have elevated to some nostalgic level in the eyes of American consumers that they will continue to eat them. Those that choose not to eat them still want the Twinkie to survive.  It's like baseball, apple pie, mom, and Twinkies for those who were raised on them.

So, what's in a Twinkie?

Some of the ingredients are good, like flour, sugar, eggs, and nutrients like niacin, thiamine, iron, riboflavin, etc. But there are loads of preservatives and other ingredients that give it color, texture, cohesiveness and the ability to sit on the pantry shelf for a long time. They include dextrose, monocalcium phosphate, sodium acid pyrophosphate, monoglyceride, diglyceride, polysorbate 60, cellulose gum, sodium stearoyl lactylate, sorbic acid, yellow dye and red dye.

A single Twinkie contains:

150 calories x two Twinkies in a pack (who is going to eat just one?) = 300 calories
2.5 grams of saturated fat x two Twinkies = 5 grams, or 26 percent of recommended daily intake
42% sugars
21% complex carbohydrates
11% fat

For those who are thinking that maybe the ingredients will change and the new Twinkie will be healthier, no way. The new company has assured the public that the original Twinkie will return and will be just as fattening and delicious as it was before.
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